IGA Names The Coca-Cola Company CPG of the Year

The Independent Grocers Alliance (IGA) has awarded The Coca-Cola Company with the IGA Red Oval CPG of the Year Award.

The Coca-Cola Company team on stage at the IGA Awards of Excellence Ceremony.

Coca-Cola's Senior Director, Global Accounts Brad Morris took the stage at the IGA Awards of Excellence Ceremony on Monday, February 24 in Las Vegas, Nevada to accept the award on The Coca-Cola Company’s behalf. Throughout the evening, IGA honored a host of members and partners from across the globe, including International Retailers of the Year from Australia, South Africa, and the U.S.

The Coca-Cola Company earned the Red Oval CPG of the Year Award for their frequent and significant involvement in numerous IGA programs throughout the year. In 2024, that included regular participation in IGA’s National Digital Ad and Retail Media Network and a global Olympics program that was unique to the Coca-Cola system.

“Coca-Cola is IGA’s longest standing partner, but they do not rest on history or market power,” IGA VP Brand Development Michael La Kier said. “They participate in all of our shopper marketing programs, even as we have expanded the number of programs; they are sponsors of this awards ceremony; and Brad has fostered deeper connections across Coca-Cola to ensure that everyone, from brand representatives to bottlers, understand the joint business opportunity.”

This award is the highest honor the Independent Grocers Alliance bestows upon its partners. The IGA Awards of Excellence Ceremony was sponsored by The Coca-Cola Company.