The Big Game is not only the biggest television broadcast of the year — it's an occasion for parties and merriment.
This year, IGA is helping retailers win sales with the Big Game Giveaway, a shopper sweepstakes coupled with offers and recipes to make their parties extra special. This shopper event is sponsored by Coca-Cola, Coca-Cola Zero Sugar, and Impossible.
To reach more shoppers, IGA is buying media in the U.S. markets for all IGA stores, promoting the sweepstakes and offers in the National Digital Ad, which will reach more than 10 million people. It will also be featured in the shopper-facing Recipe Club eNewsletter, with over 250,000 subscribers.
Five lucky shoppers will win a brand-new TV to make future sports viewing even more exciting! All they need to do is click this link https://woobox.com/i6ghys to enter between January 22, 2025 and February 12, 2025.
You can help promote the sweepstakes (and attract shoppers to your store) by sharing these graphics on your website and on social media.
Click any image above to download and share online or on social media.