The Independent Grocers Alliance has unveiled the Five Star retailers for 2025! These retailers and their teams have demonstrated outstanding customer service and operations in the past year.
Independent Grocers Alliance CEO John Ross congratulated the retailers for reaching this distinction.
"These Five Star retailers and their teams are essential in delivering fresh, affordable food to the communities they serve," Ross said. "This Five Star status reflects the remarkable dedication and commitment they have demonstrated to their communities, and I couldn’t be more proud of their accomplishments."
The 2024 Assessment continued to reflect the changing grocery landscape, with a streamlined survey that addressed what was really important and a focus on customer service and engagement.
"The goal of the Assessment is to identify stores that are excelling in the independent industry, while offering feedback and resources to the stores who need it," said Dr. Paulo Goelzer, president of the IGA Coca-Cola Institute. "We want every store to succeed at a high level, and the Assessment helps stores learn what they're doing well and where they can improve."
The Assessment Process
The Five Star Award winners were determined from the assessment visit(s) conducted in 2024, using measurement goals and an advanced process for providing retailers with the purposeful feedback they need to continually improve the shopping experience.
A trained local shopper visited Independent Grocers Alliance stores to conduct the assessment.
"Local is the keyword," IGA Coca-Cola Institute Senior Development Manager Jason King noted. "Because the assessor is a shopper of the area, the feedback you get is more targeted to your shoppers — and ultimately more useful in gauging how well you are meeting your shoppers’ needs."
During a store visit, the assessor notifies management or the service desk that they will be performing an assessment and taking photos. Then they walk the store to fully document the strengths and opportunities for improvement.
Trax analyzes the photos to ensure the data is both objective and accurate, sending reports to store owners and directors following each evaluation. Retailers can access their dashboard (maintained by Trax) to see photos and other information collected during the assessment.
The 2025 Five Star Winners
To qualify for Five Star status, the retailer must have been a member of the Independent Grocers Alliance for at least one year (beginning in 2024).
Stores excelling in operations, merchandising, and service earned high marks, setting a high standard for IGA retailers everywhere.
Retailers can check their 2024 Assessment scores on their Assessment dashboard. For a tutorial on how to view your scores, watch this video.
If you are a 2025 Five Star status retailer, please see your email for how to order signage and a customizable press release. King encourages anyone with questions about the program or in need of access to their scores to contact him, which you can do here.
Want to know more about the Five-Star Assessment Program? Click here.
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