Retailer David Cook and his team have been renovating a host of stores in the Pacific Northwest for the last couple years, aiming to better resonate with their local communities. Rebranding as The Markets, the first store in Blaine is midway through its IGA transformation and, with the help of the IGA Décor Program, is receiving a whole new look and feel, already boosting business by 30%.
Now Cook is showing off the remodel with Connected TV (CTV) ads produced and placed by IGA's ADvay Media Group.
CTV refers to any television that connects to the internet, enabling users to stream video content and access various online services.
The emergence of CTV is especially important as it provides a fresh approach to engaging audiences who are becoming harder to reach through conventional broadcast TV. With consumers shifting from cable and satellite TV to streaming video services, traditional advertising methods have become less effective. CTV allows advertisers to connect with these consumers in a more precise and meaningful manner.
Take a look at two recent ads for The Market at Blaine — a 15-second and 30-second ad — created by IGA's ADvay Media Group.
Want to learn more about CTV and featuring your store in a local ad? Contact IGA's Eric Pereira.