Great customer service is a hallmark of independent grocers. The Retail Learning Institute’s latest course will ensure that your associates have the foundational knowledge they need to create a positive environment for your shoppers. With Customer Service - The G.R.E.A.T. Approach, associates will learn critical strategies to strengthen ties with the community, build rapport with customers, and create valued relationships.
Course description
In the world of retail, delivering exceptional service is the key to making a lasting impression on every customer. It’s not just about completing a transaction—it’s about building relationships and creating positive experiences that keep customers coming back.
In this training, we're going to walk you through a simple yet powerful approach called The G.R.E.A.T. Approach to customer service. Whether you’re greeting a customer, helping them find exactly what they need, or sending them off with a smile, every interaction counts. By following these five easy steps—Greet, Respond, Engage, Add, and Thank—you’ll learn how to make each customer feel valued, heard, and appreciated.
Course insights
The course begins with a scenario illustrating the G.R.E.A.T. Approach, demonstrating how it can be used in a grocery store to build a genuine connection between a cashier, a customer, and the store. By actively listening and learning more about a shopper’s needs, a cashier can guide her to products that the store offers that suit her nutritional requirements, encouraging the customer to return and shop again.
With interactive scenarios and clear examples, the G.R.E.A.T. Approach course is an effective tool to introduce your associates to key practices of customer service. This course is also the first in a soon-to-be-released series of courses about customer service at the Retail Learning Institute.
From a friendly greeting that sets the tone, to a simple thank you that can turn a one-time shopper into a regular, learn how the G.R.E.A.T. Approach can create positive customer interactions in your store.
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