This content is sponsored by AppCard.
AppCard recently announce the launch of Pinky 2.0, their latest advancement that leverages cutting-edge AI to take shopper engagement to the next level. This enhanced logic is designed to help independent grocers like you increase customer retention, optimize coupon redemption rates, and create a more personalized shopping experience for your customers.
Here’s what Pinky 2.0 brings to the table:
- Hyper-Targeted Couponing: Highlight more relevant coupons to shoppers based on each individual's purchase history and coupon engagement, ensuring your offer content will resonate.
- AI-Driven Shopper Insights: Leveraging advanced machine learning, Pinky 2.0 infers shopper preferences by analyzing behavior across similar customer profiles, refining coupon recommendations over time.
- Collaborative Algorithm: By analyzing the collective behavior of customers, the system predicts purchasing decisions more accurately, enabling better alignment of coupons with shopper preferences.
- Improved Coupon Redemption: A/B testing has shown a +15% increase in both coupon clip rates and redemption rates, demonstrating the power of personalized, AI-driven offers.
- Continual Refinement: Over time, the system adapts to each shopper’s preferences, offering more precise recommendations and increasing shopper engagement.
Pinky 2.0 isn’t just about better couponing — it's about enhancing the overall shopping experience and empowering you to engage with your customers in ways that were once only available to big retailers. By providing your shoppers with exactly what they want, when they want it, you can increase loyalty and boost sales.
If you're already an AppCard client, reach out to your representative for more information. Want to learn more? Click here.
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