Four Marketing Events Annually

IGA offers four marketing events annually designed to help retailers create memorable shopping experiences that reinforce IGA Brand attributes and build sales for sponsor's brands. When executed well, the events generate awareness and enthusiasm among customers, store associates and local vendor partners alike. The personalized, community-focused value they deliver enables IGA Retailers to differentiate themselves from competitors.

These marketing programs are made possible by a select group of IGA’s Red Oval Family Partners who further demonstrate their commitment to support IGA Retailers with their event sponsorship.

2010 Marketing Event Dates

Hometown Healthy Challenge: February 14 - March 13

Family Meals: May 2 - May 29

KidsFest: July 18 - August 14

Hometown Holidays: November 7 - December 31

 

Each event is at least four weeks long, and features two weeks for special merchandising and feature and display of Red Oval Family sponsor products. IGA makes participation easy by providing retailers with resources to promote each event in the store. These resources include a detailed event planner and a point-of-purchase (POP) kit featuring unique and vibrant POP that is sure to get customers’ attention and help retailers produce a spectacular event.