How IGA Helps
Just as the IGA Red Oval on the storefront promises a preferred shopping experience, the IGA Red Oval on the package has promised first-tier, quality assured products for more than 80 years. IGA Retailers are exclusively licensed to sell IGA Private Brand products, and IGA works with its Licensed Distribution partners to customize the item selection to fit local markets.
Visit the Alliance site for more
Merchandising IGA Brand Products
IGA Brand has a new customer-tested image. It’s a vibrant, cross-category look that leverages the equity of IGA’s friendly, community-focused identity and conveys the quality of the brand without mimicking national brands. In short, the new look sets IGA apar t from the competition with a distinct IGA Brand image that is appealing and clear to your customers.
You can get full benefit of the IGA Brand Product Program and its appealing new label by following a few simple steps.
Take advantage of the expertise of your Licensed Distribution Center team to create plan-o-grams incorporating all of the available IGA Brand items, including DSD.
Work closely with your advertising team to feature IGA Brand items in your circulars.
Help your employees become advocates for your IGA Brand Products. Conduct cuttings at your team meetings and provide samples of a broad range of IGA products for them to use at home.
Help your customers to make the switch to IGA Brand. Showcase these items with feature, display and sampling and use all IGA Brand in-store signing programs available through your Licensed Distribution Center (or DG Graphics).
Transition to the new IGA Private Brand Product image is expected to be completed by the end of 2010.
Download Brand Product Images on the Alliance Site.
