IGA ANNOUNCES KIDSFEST MARKETING EVENT

CHICAGO, IL - IGA today announced it will hold its fifth annual KidsFest marketing event during the weeks of July 26 to August 9, 2003 .

As in years past, the primary focus of the event will be the KidsFest Treasure Hunt Game. The Treasure Hunt Game-devised to help familiarize children with the layout of their local IGA-gives children clues that lead them to certain products throughout the store. Courtesy of KidsFest sponsors Coca-Cola and LEGO, one Grand Prize winner will receive a trip for a family of four to California 's Disney Land , as well as a $250.00 shopping spree at the LEGO store. Additional prizes for each of IGA's seven marketing regions will include children's personal computers and LEGO Make & Create Prize Packages.

"KidsFest is always one of our most popular marketing events," Zorona Chapman, marketing events coordinator said. "IGA Retailers have always loved the opportunity the event provides them to draw Hometown Kids into the store. It's not at all uncommon to find that our retailers have gotten the whole town involved-everyone from the fire department to local animal shelters come to the weekend festivals held at participating IGA's. We're looking forward to what promises to be our most successful KidsFest to date."

IGA, the only global supermarketer based in the United States , is the world's largest voluntary supermarket network with aggregate worldwide retail sales of more than $21 billion per year.  The Alliance includes more than 4,000 Hometown Proud Supermarkets worldwide, supported by 36 distribution companies and more the 55 major manufacturers, vendors and suppliers encompassing everything from grocery to equipment items.  IGA ranks in the top 10 in world food supermarketing.  IGA has operations in 48 of the United States and more than 40 countries, commonwealths and territories on all six inhabited continents.