IGA Coca-Cola Institute and The Nielsen Company conduct an International Category Management workshop - 5/10/2007

Author: IGA News

CHICAGO, IL - The IGA Coca-Cola Institute and The Nielsen Company are conducting an International Category Management Workshop July 17–19 at the University Center in Chicago. The class, which is open to IGA and non-IGA members of the industry in both the U.S. and overseas, will be limited to 60 students.

The program will begin with a two-day hands-on workshop that will help participants understand the eight-step category management process and apply the process to a detailed case study. Armed with a basic understanding of category management, students on the third day will hear a variety of experts discuss trends shaping category management and how it works from very different perspectives.

Program topics will include analyzing performance of categories, determining category roles, and developing, communicating and implanting a category management plan. According to IGA Coca-Cola Institute President Dr. Paulo Goelzer, students who complete the workshop will improve their knowledge of category management, analytical thought processes, and their ability to think strategically.

“From theory to practice, category management is a basic competency in the retail industry,” Goelzer said. “We’re pleased that our partnership with The Nielsen Company is allowing us to bring this important workshop to IGA and the industry as a whole. Once the students have completed the workshop, we feel confident that each of them will know how to use category management to get the right products in front of the right shoppers in the right stores. In addition, this workshop can help manufacturers become valuable business partners for retailers and perform the expert role in the category.”

Registration for the workshop is open to analyst to manager level associates who work in the CPG/FMCG industry for a manufacturer, wholesaler or retailer, and have limited to intermediate knowledge of category management. To download the brochure or register online, please visit the Institute Web site at www.igainstitute.com; click on more information next to the “Category Management Workshop” heading. Further inquiries may also be directed to Darina Lichner at (773) 695-2625.

The IGA Coca-Cola Institute is a non-for-profit 501 [C] [3] education foundation. Our mission is to accelerate learning and advance professional skills of worldwide independent retailers.