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Working Together to Meet the Needs of Our Customers

Author: Ken Curchin

The Independent View

Heinz

IGA Red Oval Perspective

 

July 20, 2010

H. J. Heinz Company is proud to be a Red Oval Sponsor. Heinz and IGA are both more than 100 years old and have long histories of selling innovative products to consumers around the globe. Our world class portfolio of powerful brands have No. 1 and No. 2 market positions in more than 50 countries. Some of our bigger brands include Ore-Ida®, Weight Watchers® Smart Ones®, Classico® pasta sauces, Heinz® Ketchup, Heinz® Beans and Plasmon®, Italy's most-trusted baby food. We are not the largest food manufacturer in the world, but with nearly 60 percent of our sales in markets outside of the United States, we are the most global U.S.-based food company.

We are focused on four areas:

1. Delivering quality products to our consumers
2. Providing innovative new products that meet the changing needs of our consumers
3. Health and wellness
4. Sustainability

We believe our products, many of which are market leaders in center store grocery aisles, are positioned well in the global recession. Consumers are eating more meals at home and are looking for products that are a good value, and provide a sense of comfort in these uncertain times.

We also recently opened a state-of-the-art Innovation and Quality Center in suburban Pittsburgh that serves as the epicenter for new product development for the company. Some recent examples of new product innovation are Ore-Ida® Steam n' Mash™ and T.G.I. Friday's® Complete Skillet Meals™.

Our focus on health and wellness includes improving the nutritional profile on more than 250 products in North America alone. We also have removed trans-fats from more than 500 recipes.

Heinz has made a long-term commitment to sustainability and is considered a leader in corporate social responsibility. We have established several global sustainability goals including a 20 percent reduction in green house gas emissions, reducing packaging by 15 percent and reducing energy use by 20 percent by 2015.

Together we share many common goals as we look to meet the needs of the consumers and the global marketplace. We are looking forward to working with you on this journey.

Ken Curchin 
Vice President-Sales US Geography
Heinz North America