IGA & ARAMARK Uniform Services Deliver Teamwork and a Polished Image

IGA Red Oval Partner Perspective

July 16, 2010

Football teams do it. Baseball and basketball teams, too. The military certainly does.

And so do the proud members of IGA. They all wear distinct uniforms. And the reason is teamwork and image.

Once in uniform, the individuals at your store pull together as one. Uniforms can really motivate your employees. They serve as a tangible symbol of the job at hand, allowing everyone to see, at a glance, that they are on the same side, all working together to succeed as a team. And not only are ARAMARK uniforms helping boost employee morale, they are also identifying your employees to your customers and enhancing your brand image.

When you joined IGA, you joined the major leagues. Uniforms serve notice that your grocery store is Proud to be IGA. Uniforms provide each individual store with a professional look and the visibility of being part of a prominent, nationally trusted brand like IGA. In short, uniforms give your supermarket instant credibility, style and identity. Having uniformed employees gives your customers the added security of knowing who works for you and who doesn't.

As your Red Oval Partner for uniforms and branded apparel, ARAMARK helps you customize the look of your employee uniforms to one that is compatible with the image your store wants to project.

The result is a good first impression, from your team of employees to your customers. At ARAMARK, we expect it to be an impression they'll remember and one that significantly increases the likelihood of repeat business for your super market.

Thanks,

Greg Caldwell
VP, National Accounts
ARAMARK